Keep it clear, bold & focused Grab attention fast with a clean, eye-catching design and one clear message. People scroll quickly, so say what you need to say, and say it simply.
Show what makes you stand out Highlight what’s unique about your product or service. Use visuals and words that reflect your brand and connect emotionally, whether it’s through humour, heart, or a clever story.
Make it easy to act Tell people exactly what to do next; click, call, book, buy - whatever it is, and don’t stop there! Test different versions of your ad to see what works best, and keep tweaking for better results.